Tag: Articles

For a long time now the relationship between patients and doctors has been analyzed and discussed, and the pandemic appears to have put it under the spotlight yet again, and for good reasons.It seems reasonable —and quite unavoidable— that the post-pandemic world will see changes in this relationship. Technology and pharma are two actors that will definitely take a different role.Uri Goren, Head of Digital Engagement and Capabilities at Teva…

Lucy Fisher analyses the importance of embracing digital marketing and facing the challenge of the pandemic, especially for small organisations and charities. Lucy Fisher is a freelance marketing consultant, with a solid background and vast experience in marketing, communications, and event production. She has spent more than ten years working with a variety of clients in the healthcare space, from small businesses to international companies, and has lately developed a…